Case Study

Nicoa’s Story

As a certified lifestyle coach, Nicoa is a seasoned guide with 20+ years as an HR executive who has consulted 100s of business leaders and top executives across the globe. She had a dream to expand her online reach with her website and social media accounts, and she wanted to turn her “Life by Design” coaching strategy into an online course to make her principals more accessible.


Compay: Nicoa Dunne
Date: 10/2019 – Present

Branding, web design, SEO, social media, video, e-course development, web ads.

The Results

Here are some of the awesome wins we’ve helped Nicoa achieve.


Website Traffic Increase


On-page seo score boost


Facebook Audience Increase


Instagram Audience Increase

From the bottom to the top…

Nicoa Dunne started out with a basic, non-responsive website that had no search engine optimization. None of her web pages were indexed on Google, and she was only seeing around 2 to 5 website visitors a month. Not only that, but her social media accounts such as Facebook and Instagram had plateaued in growth.

Nicoa needed to increase her organic website traffic, gain new social media growth, capture new email leads, and build her brand awareness. She wanted to create an online course, land more speaking engagements, and gain new coaching clients.

Winning and growing.

We redesigned Nicoa’s website and clarified her brand message. We also developed a new content strategy that spanned her blog page, LinkedIn, Pinterest, and Quora. We reached out to websites and podcasts with similar messages to get Nicoa guest writing opportunities and interviews that helped with brand awareness and in driving traffic to her website.

With carefully chosen blog topics that focused on target keywords, we increased her organic traffic significantly. We also created a quiz lead magnate and ran Facebook ads that helped us build her subscriber list from 0 to 389 and increase her social following by nearly 1,000 on Instagram and Facebook combined.

Since working with us, Nicoa has been on 2 podcasts and had two guest lectures at NC State University. She also launched her first online course that we developed and produced with her.

Let's Start Winning Together!

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